Fig / 2018 Flavor of the Year

Fig / 2018 Flavor of the Year

Did you know that the year 2018 is the year of the Fig! Firmenich, a Swiss perfume and flavor company named fig as “Flavor of the Year” for 2018 based on the growing appeal for this healthy and fruity flavor worldwide!

“With its numerous health benefits and sweet and satisfying flavor profile, fig offers endless opportunities to inspire our customers and delights consumers across a wide range of food categories,” says Chris Millington, President of Firmenich, Flavors.

Long touted for its culinary uses as well as its numerous health benefits – including its high fiber content and a variety of essential minerals such as magnesium, manganese, calcium and potassium – fig has surged in popularity in recent years. Firmenich’s trend insights show that fig resonates with consumers who perceive it to represent health and authenticity, and Firmenich believes these trends will continue into 2018. In addition, as consumers look to replace processed sugar with alternative sweeteners, fig has become a common go-to substitute.

Already used in jams and cereal, fig has increasingly been making its way into other categories including yogurt, tea, energy drinks, and even chewing gum. In savory dishes, fig provides a robust sweetness that pairs wonderfully with the salt-forward flavor of cured meats – and menu items such as bacon wrapped-figs, and prosciutto and fig pizza have become ubiquitous!

Now, have you tried our famous Fig Spread yet? 😊


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